Boosting Restaurant Sales with a Web Platform

It has become an integral part of modern life, providing millions of people around the world with convenient solutions for ordering food and drinks. The global online delivery market is expected to grow enormously from 2023 to 2030, with an average annual growth rate of 10.5%. According to forecasts, by 2027, the US market volume will reach 473.50 billion dollars, which will correspond to a growth rate of 15.10% for the period from 2023 to 2027. It is also important to note that the food delivery market is a most highly competitive one, with major players such as Uber Eats and DoorDash.

Having started our cooperation with One Market, we began developing their mobile application for food and drink delivery. Initially, the project was aimed solely at developing and launching a mobile application. The application developed by us quickly gained popularity among clients due to its functionality and a wide range of offers. However, as is often the case in the business world, the startup faced unexpected challenges. After some time of its functioning, it was noticed that the mobile application was not being fully used. This was a signal for us and our web development team to start working on strategic reengineering. Together with the client, we decided to shift the focus from the mobile application to the development and modernization of the website. This transition was a difficult, but also an important stage in the evolution of One Market, which required not only technical competence but also the understanding of the client’s and their audience’s unique needs.

The main goal of the project was to create an innovative and user-friendly web platform that provides technical reliability and professional implementation. Our team sought to strengthen our client's position in the online food delivery market by providing a technically advanced and efficient solution that combines innovative technologies and advanced working methods. Our task was to develop a modern and functional website capable of processing orders efficiently and providing a pleasant and intuitive user experience based on high technical reliability and professional implementation.

By implementing a robust front-end architecture, our website provides smooth access and functionality on a variety of devices, improving users’ experience. One of the key features of our platform is a noticeable menu with high-quality images, detailed descriptions, and prices. This not only attracts potential customers but also helps to satisfy a variety of dietary preferences with filters such as vegetarian and gluten-free dishes. We also implemented a secure online ordering system with the option to pay, which allows clients to place orders for delivery or pickup directly via the website. This increases efficiency by making the ordering process faster and easier, which consequently increases sales.

In addition, we developed and integrated the option of online tipping. Now customers have the opportunity to express their gratitude to the restaurant staff for delicious food and high-quality service by leaving tips online. This convenient solution allows customers to show their appreciation in just a few clicks, making the process of tipping quick and easy. The online tipping system ensures transaction security and convenience for all parties, making payment and expressing gratitude easy and carefree.

Our website also has a lot of advantages besides the evident functions. It offers round-the-clock accessibility, allowing clients to browse the menu, make pre-orders, and access information at any time, even outside the restaurant's opening hours. The online platform serves as an excellent marketing tool that allows the restaurant business to reach a wider audience without significant costs. Moreover, our team implemented the function of integration with various delivery services, which allowed us to optimize costs and shorten delivery times. As a result, our client can provide faster and more efficient services by making the ordering process much more convenient.

A technological and modern website plays a crucial and key role in the restaurant business, ensuring a company’s success and competitiveness in the modern digital world. For a restaurant business, a website is not just a platform for orders, but also a business card of the brand, which embodies the uniqueness and individuality of a restaurant, as well as allows customers to learn about the restaurant and its offers. A customer's decision to order dishes directly depends on how convenient and aesthetic a website is. That is why modern consumers expect high functionality, ease of use and attractive design from a web platform.

When One Market faced the problem of inefficiency of the mobile application, it immediately affected their business. Unsatisfied customers and low user activity became serious problems for the reputation and profitability of the business.

One Market, realizing the need for change, decided to radically reconsider its approach to its business development. The company decided to shift its attention to the development of a web platform that would become the main channel of interaction with customers and the hallmark of the restaurant. The story of Yantao, an employee of Polarr, became the key point in our cooperation with One Market. Yantao, who had previously worked for Polarr, joined One Market and became the link between our team and the One Market team. The knowledge of our work and the professionalism shown in his previous collaboration with Polarr inspired him to recommend us as one of the best developers on the market.

This fact emphasized our succession and commitment to building long-term relationships with clients. We paid special attention to ensuring that all the client’s needs are met by providing detailed advice and demonstrating our developers’ level of professionalism. After a thorough analysis of all the details and requirements of our client, we took into account everything to offer a practical and technological solution that fully meets their expectations.

Utilizing the Scrum methodology allowed us to enhance project management practices, ensuring that requirements were consistently reviewed and adapted as necessary. Work progressed in iterative development cycles, with tasks clearly defined and delegated to team members at the onset of each sprint. Regular reviews at the conclusion of each sprint were conducted to showcase the progress made and outcomes achieved.

Aionys had a key role in the development and implementation of the One Market web platform. Our team of experienced and highly qualified developers worked closely with the client to create an innovative and user-friendly platform that meets all their needs. We started by analyzing the client’s requirements and conducting research to understand the business structure and the target audience. Then we developed an implementation plan that included technology selection, architecture design, and functionality implementation.

The Aionys team completed the project of developing a web platform for our US client in the restaurant business. Our team implemented advanced technologies and high-tech solutions that transformed users’ experience on the One Market website. We created a user-friendly and intuitive interface, providing customers with the ability to easily view menus, make pre-orders, and book tables online. The online ordering system was optimized for maximum efficiency and convenience, allowing customers to place orders for delivery or pickup in just a few clicks. As a result of the cooperation with Aionys, One Market received a functional and technologically advanced website that serves as an effective marketing tool for expanding its audience and increasing sales.

Due to the cooperation with Aionys, our client managed to achieve the following results:

• The Aionys team has developed an innovative, high-tech website that has become a key aspect of the One Market restaurant business, reflecting the uniqueness and individuality of the brand.
• Maximum efficiency and convenience for customers have been achieved by optimizing the online ordering system, as a result of which the ordering process is carried out in a few clicks.
• An online table reservation system has been created and integrated, allowing guests to book and receive instant confirmation notifications.
• Round-the-clock access to the web platform is provided, making it easier to view menus, place orders and receive information at any time of the day.
• Our website guarantees technical reliability and professional implementation. This contributed to the restaurant's success, improved their customers’ service, and increased customers’ satisfaction.